By Seb Joseph

Unilever is assembling in-house content studios that will be tasked with refining the way it markets its brands, paying close attention to the more pronounced consumer appetite for both entertaining and useful content.

U-Studio and U-Entertainment will house the marketers picked to bring about the changes, with both paying paying close to attention to how ad blocking and search are changing how people interact with marketing now. Both will sit within the wider brand communications team, which it is tasked with future-proofing for what the FMCG business calls the “connected world”.

Little is known about either division now, save for job posts Read full story ›

Source: The Drum