By Stephen Lepitak

Tech firm Lenovo has named Havas Media Malaysia as it’s regional agency of record, handing it its $10m+ media account that spans five countries.

The account, previously with MEC and Zenith Optimedia, will be consolidated to cover South Asia – specifically Vietnam, Singapore, Thailand, Malaysia and the Philippines, with Havas delivering on-and-offline media strategy, planning and buying services.

Kenneth Low, head of marketing, Lenovo ASEAN, said: “Havas Media was selected based on their strengths in business and consumer marketing, media strategy, business intelligence and research capabilities as well as commitment to support all the five ASEAN countries. They exemplified strength Read full story ›

Source: The Drum