By Seb Joseph

Mr Porter is launching a shoppable app for Apple TV, which it claims is a first in luxury content and commerce.

The app pulls in short films and exclusive videos from the retailer’s weekly shoppable digital magazine The Journal. Among the first videos available include tutorial ‘How to Iron a Shirt’ and the behind the scenes documentary ‘24 Hours with…Public School.’

The Apple TV app can automatically download when the Mr Porter iOS version is downloaded for iPhone or iPad. The app has been built using the newly released Swift 3 – Apple’s latest and most powerful programming Read full story ›

Source: The Drum