The Association of National Advertisers (ANA) used Advertising Week New York as a platform to voice brands’ dissatisfaction over this month’s furore over Facebook’s admission that it had over-reported video measurements.
In a statement issued by the trade body, ANA chief executive Bob Liodice, said: “While ANA recognizes [sic] that ‘mistakes do happen,’ we also recognize [sic] that Facebook has not yet achieved the level of measurement transparency that marketers need and require.”
Calls for accreditation, and apologies
In particular, Liodice called for Facebook’s measurement metrics to be accredited by the Media Ratings Council (MRC), adding that with billions of dollars Read full story ›
Source: The Drum
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