For an online ad to be looked at for just one second it needs to be viewable for at least 14, according to a recently conducted eye-tracking study.
The study – which was carried out by InSkin Media, Research Now and Sticky and involved 4,300 consumers – found that ads achieving at least one second of gaze time are, on average, viewable for 26 seconds. For an ad to receive two seconds gaze time the average viewability is 33 seconds, while anything over three seconds gaze time will see an ad have an average viewability of 37 seconds.
Overall, the Read full story ›
Source: The Drum
Industry News