By Matthew Davies

Every fortnight, RedPill reviews three branded videos and assesses the reasons behind their social performance.

RedPill’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent.

With RedPill recently launching the Influencer Top 10 chart, which tracks and ranks successful brand-influencer partnerships by audience engagement, we looked at this week’s rankings to see what lessons can be learned.

Smosh Games for Reese’s Puffs – Ultimate Breakfast Triathlon (Bonus)

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Source: The Drum