By Ali Tufail

With a fresh rebrand of it’s parent company to Snap inc. and the launch of spectacles, their video recording sunglasses. There is no doubting Snaps ambitious growth plans beyond it’s popular app, positioning itself as a must use channel for brands to reach customers. These eight Snapchat stats prove just how important it should be to every marketer.

1) Snapchat currently has over 150 million daily users , with European users accounting for 50 million of these, the US and Canada account for 60 million.

2) Two thirds of Snapchat users create content daily.

3)The Read full story ›

Source: The Drum