By Kyle O'Brien
Chobani, the New York-based yogurt producer, is making plenty of news lately. It’s lauded brand recently named Wieden+Kennedy as its agency of record, after over a year of doing its marketing in house. And its growth has it just about ready to take over the number two spot in the market, knocking General Mills’ Yoplait to number three.
Now, Chobani LLC, continuing its push to promote “Delicious, Nutritious, Natural and Accessible (DNNA)” food, is backing efforts by food entrepreneurs who share the same values with its Chobani Food Incubator.
The companies chosen for the Incubator will receive “support, guidance and Read full story ›
Source: The Drum