In a country where when you turn on the TV you are bombarded with mundane advertising, there is a city where every agency you speak to seems to have business with the same three clients (albeit the three top sports brands in the world). Despite this, Amsterdam has somehow produced some of the most globally impactful creative campaigns over the course of the last 25 years. And business is booming. But how has this all come about, and what does its future hold?
Commercially-minded, pragmatic, open, resourceful… just some of the adjectives frequently used to describe the people of the city Read full story ›
Source: The Drum
Industry News