Facebook‘s booming mobile ad revenue is projected to continue growing through 2016 well into 2018 despite some setbacks in 2016 regarding how it measures video views.
This year, Facebook will raise around $21.98bn from mobile ads. 2017 will see a year-over-year increase of 35.2% to $29.71 and in 2018, $37.98bn, up 7.8%.
Increasingly more of this revenue will come from outside the US too, 54% in 2016, hinting at the success of its global growth strategy.
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Source: The Drum
Industry News
