Brands that use paid media typically grow three times faster than those that rely on owned and earned media alone, new research from the IPA has found.
The report makes for interesting reading, particularly at a time when post-Brexit budgets are under scrutiny, leading many marketers to question whether they need to spend more money on paid media and mass reach.
The IPA has stressed that with penetration still three times more likely to be the main driver of growth and profit for brand, appreciating the effectiveness of paid media spend has never been more vital.
But it has also highlighted that there Read full story ›
Source: The Drum
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