By John Glenday

Giphy, the specialist animated gif search engine, has raised a healthy $72m from Silicon Valley based venture capital investors in under a year as the internet’s enduring love affair with primitive animation continues unabated with many attributing the medium with fuelling creativity.

Despite growth in high definition video the humble gif remains the dominant medium for expressing emotion on social media, a niche Giphy has colonised to great effect by integrating its custom gif search into Twitter, Tinder and iMessage amongst others.

Welcoming the cash injection Giphy said in a blog post: “Now, even more people will get Read full story ›

Source: The Drum