In the UK, the Christmas John Lewis ad has become something of an annual tradition, as synonymous with the festive season as snowflakes, Santa and scarves.
The brand’s creative agency Adam&Eve has been bringing a little Christmas sparkle to silver screen since 2009, but it was the retailer’s ‘The Long Wait’ film that propelled John Lewis annual unveiling to become a landmark on the festive calendar.
Set to a cover of The Smiths’ original ‘Please, Please, Please, Let Me Get What I Want’ the ad told the feel-good story of a little boy who couldn’t wait for Christmas because he Read full story ›
Source: The Drum
Industry News
