With 2.2m followers on Instagram and 2.1m on Facebook, beauty adviser Michelle Phan of Ipsy has built an empire on her YouTube channel praising make-up or blush or offering sisterly advice about shampoo.
“She’s shown the path forward for a YouTube star,” said Ben Cockerell, director of global marketing at social media analytics firm Crimson Hexagon in the article. “First you get the followers, then you bask in the fame, then you make some real money.”
Her unique style has amassed 8.7m followers since 2006, according to an article in Bloomberg News, as her company harnesses the Read full story ›
Source: The Drum
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