By Naomi Taylor

London Advertising has been appointed to launch Jawwy, a digital mobile experience from Saudi Telecom Company (STC), as part of a new strategy to target ‘digital natives’ and disrupt the Saudi Arabian mobile market.

STC operates the largest modern mobile network in the Middle East covering over 99% of the country’s populated areas in addition to providing 4G mobile broadband service to over 85% of the population of Saudi Arabia.

Following a three-way pitch against BBH and M&C Saatchi, London Advertising bagged the integrated launch campaign, which breaks today across broadcast TV, online and social media channels across the Kingdom.

The launch ad Read full story ›

Source: The Drum