By Lucy McKerron

Social media is a well-established tactic in every external marketing strategy, but the power of internal social media is rarely realised.

The launch – and subsequent press coverage – of Facebook’s ‘Workplace’ platform in October is changing this. Facebook has made its Enterprise Social Networks (ESNs) more accessible and intuitive than ever before.

From organisational collaboration, knowledge sharing, and efficiency there are myriad reasons why businesses should be adding an ESN to their internal comms toolbox. Here are three things for organisations to consider:

Enterprise Social Networks (ESNs) need buy-in

Facebook’s Workplace is just one option, which we’re monitoring with interest. Yammer is a Read full story ›

Source: The Drum