From influencers to icons, four skiers and hometown friends collaborated with online entertainment platform, EDGEtv in releasing the first of its ‘Team EDGEtv‘ original series with the debut of the ultimate ski series ‘Seeking Nirvana’ today.
In an effort to make TV for millennials by millennials, the series was created after the network discovered and teamed up with the four popular Instagram influencers with 40K Instagram followers combined.
Seeking Nirvana features four 20-somethings Riley Leboe, Joe Schuster, Mike Henitiuk and Matt Margetts who leave their hometown and document their amazing adventures hiking in South America, the Read full story ›
Source: The Drum
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