Move over visual identity. By 2017, 89% of marketers expect customer experience to be their primary differentiator. But most companies are only taking that experience halfway – by investing in technology and design, but forgetting the language that goes with it.
From what I’ve seen at the various customer experience conferences I’ve been to recently, as long as you’ve got a flashy app, a revamped website, and maybe a virtual assistant thrown into the mix, you’re on the road to customer experience success.
But what happens when everyone has an app and a virtual assistant? How do you stand out Read full story ›
Source: The Drum
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