By John Glenday

Male grooming brand Gillette has latched onto Star Wars: Rogue One hype by airing a themed commercial doubling as a film trailer, showcasing several exclusive scenes from the latest installment in the franchise.

Gillette’s take on Rogue One: A Star Wars Story, depicts a Rebel Alliance soldier in battle with a troop of Stormtroopers – only to rewind to the soldier in questions early morning grooming routine.

What will excite Star Wars fans the most however isn’t the image conscious soldier’s choice of razor blade but the segments of action footage sandwiched inbetween which offer a tantalizing glimpse Read full story ›

Source: The Drum