Department store House of Fraser (HoF) is reminding the public that Christmas is sneaking up on them as it looks to position itself as the place to go to for gifts this festive season.
Continuing its move away from traditional Christmas style, the slot sees “a more subversive and stylish take on the season,” with the ‘Christmas is Coming For You’ campaign from creative agency 18 Feet & Rising.
It was a strategy first adopted last year when it ran with a similar music-video style ad, choreographed by one of Justin Beiber’s backing dancers.
This year, it has Read full story ›
Source: The Drum
Industry News
