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'What are you going to do about it?' Industry pros share their actions at 3% Conference

on Nov 4, 2016 | 0 comments

By Doug Zanger

The theme of this year’s 3% Conference is “What are you going to do about it?” From conversation comes tangible action — both large and sweeping at agencies and brands and especially for individuals. These “micro-actions” are the things people will do each day, no matter the level, to impact positive change around gender. During this year’s conference, we are catching up with several people and asking: “What are you going to do about it?”

Michael Roth, chairman and CEO, IPG

Madonna Badger, CCO, Badger & Winters

Jeff Goodby, co-chairman, partner, GS&P

Jaime Robinson, co-founder, CCO, Joan

Laddie Peterson, copywriter, Wieden+Kennedy NY

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Source: The Drum