Department store Harvey Nichols is underlining its luxury Italian offering by showing just how Italians feel about the fashion, food, drink and beauty products that define the nation being sold by a UK outlet.
The film, repurposes a scene from a Luigi Pirandello play ‘As You Desire Me’, showing the passionate leads subtitled to create the illusion that they are in fact angry about Harvey Nichols’ Britalia campaign. The retailer assures The Drum “The English subtitles bare no relation to what is being said in Italian in the film”.
The outlet’s first global campaign from adam&eveDDB shows the leads plotting revenge Read full story ›
Source: The Drum
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