Coca-Cola is centring its Christmas push on Twitter this year after revealing that its famous Christmas truck will appear in tweets when users use the hashtag #HolidaysAreComing.
From today (4 November) through until 25 December, Twitter users will able to conjure up the Coca-Cola Christmas truck by including the #HolidaysAreComing hashtag in a tweet.
The greater focus on social media this year follows on from the company’s decision to centralise its social media marketing.
The stunt is part of the company’s wider truck tour which returns for a sixth year and will visit at 44 stop nationwide Read full story ›
Source: The Drum
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