MediaMonks has strengthened its global footprint after opening a new space in Buenos Aires, Argentina, taking its international office tally to 10.
The production powerhouse launched the new office with a team of 60 and tasked industry veterans Sebastian Caramés, Alejandro Lazos, and Richard Nieuwenhuis with overseeing the new division.
It is the creative production company’s second office in South America after opening MediaMonks São Paulo, Brazil, in April. The region is now the world’s fastest-growing advertising market in terms of ad spend and media investment, with the latest outlet opened in response to increasing demand for high-end production.
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Source: The Drum