Sky Sports will increase its coverage of women’s sport after agreeing a new broadcast deal with England Netball to show domestic and international fixtures on the recently launched Mix channel.
The agreement with England Netball, the sport’s governing body, represents the biggest ever TV rights deal for netball in the UK and could help narrow the gulf in sponsorship revenue with male sports.
Sky Sports Mix will show all of England’s home Test matches and, for the first time, will air every match of the annual Quad series between England, Australia, New Zealand and South Africa.
The fact that the rights Read full story ›
Source: The Drum