Adobe announced last week that the company was recognized as a leader in “The Forrester Wave: Lead-to-Revenue Management Platform Vendors, Q4 2016” report by Forrester Research, Inc. for the second consecutive year.
Of the eleven vendors Forrester evaluated, Adobe was among five companies recognized as a leader across 36 criteria, including strategy, current offering and market presence.
“It’s more important than ever that brands provide exceptional, highly personalized experiences across the entire customer journey,” said Stephan Dietrich, vice president, Adobe Campaign. “Our leadership in Forrester’s L2RM report validates the strength of our email and campaign management offering that helps Read full story ›
Source: The Drum
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