Netflix is calling out adblockers in a bold campaign that echoes the dark and twisted themes from its Black Mirror series to address people using the software.
When people with adblockers visit certain sites, they will be greeted with a banner promoting the show and a message saying, “Hello ad blocker user. You cannot see the ad. But the ad can see you”.
The stunt is in the spirit of Black Mirror’s dark satire of modern technology and has been created by MullenLowe Mediahub as a way of ensuring the marketing for the show can still reach people who Read full story ›
Source: The Drum
Industry News