By Jennifer Faull

Lucky Enterprises – the recently launched holding group of creative shop Lucky Generals – has opened the doors to its second start-up in the space of three months, an experience design company to be led by former R/GA executive Kelly Wright.

The new company aims to capitalise on increasing noise around ‘customer experience’ and the rise of the ‘customer director’ role. The likes of John Lewis, Notonthehighstreet and British Airways have all restructured in recent months in a bid to ensure continuity and that marketing is effective across all touchpoints.

But, claimed Lucky Generals co-founder Andy Nairn, creative agencies Read full story ›

Source: The Drum