Jeweller Pandora has appointed McCann London to develop a global advertising campaign celebrating female empowerment through jewellery.
The agency will be responsible for creating Pandora’s above-the-line advertising and supporting other communication channels for the campaign’s launch, which is scheduled for spring/summer 2017.
The Danish and multinational brand has tasked the ad agency with taking it in a new direction to position female empowerment at the centre of its marketing.
Minna Philipson, senior vice president and chief marketing officer of Pandora, said: “At the beginning of 2016 we launched a new brand communications platform and started an evolution of Pandora. We are Read full story ›
Source: The Drum
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