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Sainsbury's extends 'The Greatest Gift' campaign with karaoke Snapchat lens

on Dec 1, 2016 | 0 comments

By Rebecca Stewart

Sainsbury's Snapchat

Sainsbury’s has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens.

The grocer has unveiled the interactive element of its ‘The Greatest Gift’ animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden.

The song featured in the ad was written especially for Sainsbury’s, and now the brand is using Snapchat to get fans to sing along to the tune. Created by AnalogFolk, the centrepiece of the push comprises a karaoke Snapchat Lens. The overlay will be live for 24 hours kicking off Read full story ›

Source: The Drum