By Kyle O'Brien

Toronto-based agency North Strategic has been acquired by MSLGROUP, the strategic communications and engagement arm of Publicis Groupe. The acquisition gives MSLGROUP a new market in western Canada, and North Strategic will be aligned with Publicis Communications in Canada. Publicis Communications is one of Publicis Groupe’s four “solution” hubs bringing together its global creative networks.

North Strategic is one of the fastest growing independent public relations firms in Canada, and the acquisition of the company includes Notch Video, North Strategic’s online video marketplace and content hub. North Strategic and Notch Video will retain Read full story ›

Source: The Drum