Samsung has been promoting its Gear S3 smartwatch in the final countdown to Christmas with a rather surprising musical experience at the Eros statue in London’s Piccadilly.
Working with Cheil and Framestore, the tech brand enlisted 24 choirs representing 24 countries to perform on each day of advent. Tonight’s (21 December) performance comes courtesy of Ireland’s Ceiliuradh, while groups from Jamaica, Bangladesh and England will take on the final three performances.
Each singer has worn the brand’s smartwatch for the Gear S3 World Choir event in order to monitor their biometrics as they perform. Data such as heart rate and Read full story ›
Source: The Drum
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