By Rob Blackie

Bots are suddenly getting a lot of attention, with the Microsoft CEO saying that they are the new apps.

Mostly that’s because Facebook’s made it easier to build bots. And at the same time machine learning is taking off – promising smarter experiences from bots.

But that’s all missing something that’s pretty basic.

Which is that Bots are like email – but better.

Email still gets superb results for many marketers. People pay attention to emails. And marketers have lots of data about whether emails are opened, clicked and, sometimes, drive sales. Quality bot data will also soon be available for marketers – and Read full story ›

Source: The Drum