By james Brown

Just as retailers are recovering from the mass of consumers searching for the best Black Friday deals, which saw online sales rise by up to 50% on last year, they are now having to brace themselves for the next big shopping event of the year – Christmas.

There is plenty that can be learnt from the outcome of this year’s Black Friday sales, particularly when looking at certain retailers, such as Argos, which saw its online traffic rise by 50% year-on-year, and a staggering 80% of visitors came from smartphones and tablets.

Those brands looking to perfect their advertising campaigns ahead of Read full story ›

Source: The Drum