Ashley Swartz, founder of Furious Corp, takes a look at the market forces at play driving some of the adtech sector’s biggest deals, and explains why disruption will not be what helps media thrive during these uncertain times.

The years leading up to the global financial crash of 2008 were characterized by year-after-year of impressive growth, leaving many thinking (and hoping) the winning streak would never end.

However, it didn’t take long before the rug was pulled out from under companies that were not creating real economic value or able to build a sustainable and profitable business. It feels Read full story ›

Source: The Drum