The 2016 Christmas ad season seen brands use tried and tested tactics to play on viewers’ emotions. While nostalgia and humour never fail to make us smile, this year old tricks aren’t enough to capture the viewer’s attention. As mobile and social increasingly power display, brands are turning to digital to reach consumers.
John Lewis launched its much-anticipated ‘Buster the Boxer’ Christmas campaign, but this year with its first-ever Snapchat filter allowing viewers to send Buster themed snaps to friends. Tesco and Asda have ditched their main Christmas ads to focus on a series of shorter videos capturing “Christmas Read full story ›
Source: The Drum
Industry News