Barcelona are continuing their sponsorship push into Asia after partnering with Chinese financial services company Shanghai Pudong Development Bank Credit Card Centre (SPDBCCC).
The deal sees SPDBCCC become a regional sponsor of the La Liga club in China as well as the official bank and credit card partner.
Under the agreement, the bank will create specific Barcelona branded credit cards which will launch in China, excluding Hong Kong, Macau and Taiwan.
The SPD Bank – Barça Dream Team Cards will feature up to four different Barcelona designs including the Catalan club’s logo, players, the Camp Nou stadium and one Read full story ›
Source: The Drum
Industry News