By Tony Connelly

A rejuvenation in Nike‘s basketball business has led the company to post a better than expected growth on revenue.

The sportswear giant saw a slowdown in its basketball business last year, however its quarterly revenue and profit results show a rebound in the division, leading Nike president, Trevor Edwards, to conclude “Basketball is back.”

Nike’s profits rose 7.3% in the three months to November, while revenue jumped 6.4%.

“We’re seeing incredible momentum in basketball, to be clear, basketball is back,” said Edwards on a conference call.

He continued: “Our basketball business is much healthier today than it has been at any point Read full story ›

Source: The Drum