Twitter has confirmed that a “technical error” in its Android app caused video ad metrics to be inflated by as much as 35%, with the company issuing refunds for over-billing advertisers.
The miscalculation was first revealed by Business Insider earlier this week, with a source close to the matter claiming that the company had recompensed advertisers for over-billing on video campaigns that ran on the platform between early November and mid December.
“We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December Read full story ›
Source: The Drum
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