Snapchat is experimenting with the interactive element of its lenses format by inviting users to score points with their face in a festive game called Santa’s Little Helper.
The ephemeral messaging app has unveiled an experience which plants people’s faces onto the body of an elf, challenging Snappers to collect presents and festive trinkets by sliding down a snowy slope.
Users control the elf by turning their heads left and right, meaning there’s no need for fancy accessories or handsets.
The addicting challenge marks the launch of a new native games feature for the app according to TechCrunch, however Read full story ›
Source: The Drum
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