Amazon is rolling out its private label food brand Wickedly Prime with a logo that is a version of the Amazon smile with a tongue, Geekwire reports.
“We are Wickedly Prime, and our passion to experience and share the best flavors on earth has inspired us to create a new line of distinctive food and beverages, available exclusively to Amazon Prime members,” reads the introductory page, featuring gourmet popcorn, tortilla chips and almonds.
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Amazon quietly launched the new Wickedly Prime private label this month, according to reports this week by TechCrunch.
Source: The Drum
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