By Rafe Oller
The below post is part of Found Remote’s 2016 Year in Review guest post series and is written by Rafe Oller, GM & CEO, Z Living.
Total Audience Measurement
At Z Living, we’re currently creating an unwired network that’s a syndicated brand opportunity, and we’re receiving a great deal of interest from agencies and advertisers. With this “brand mega-block,” as opposed to buying advertising only on a network, our clients will have the opportunity to buy advertising inside a show, and everywhere it airs.
This idea was fueled by the massive shift we’re seeing in the way TV viewership will be Read full story ›
Source: The Drum