By Gillian West

McDonald’s Chicken Selects take centre stage in the latest campaign from the fast food giant.

Running across cinema, TV, OOH, press, social and online, this is the first time Chicken Selects has received above-the-line support since its launch in 2007 and is the first time a permanent menu item has been supported by a 60-second commercial.

Created by Leo Burnett London, the campaign’s 60-second spot debuted in cinemas on Christmas Eve (24 December), with a 30-second cut airing from Boxing Day (26 December) on television screens.

The campaign will run for six weeks with social and display ad activity planned Read full story ›

Source: The Drum