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In the post-truth era, the quest to surface ‘credible content’ has only just begun

on Dec 28, 2016 | 0 comments

By Lisa Lacy

After a Google search for “did the holocaust happen” yielded a top result from white supremacist group Stormfront, Google has reportedly amended its algorithm to demote Holocaust denial sites.

In fact, in a statement to Search Engine Land, Google said:

When non-authoritative information ranks too high in our search results, we develop scalable, automated approaches to fix the problems, rather than manually removing these one-by-one. We recently made improvements to our algorithm that will help surface more high quality, credible content on the web. We’ll continue to change our algorithms over time in order to tackle these challenges.

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Source: The Drum