The National Football League (NFL) has struck a deal with social media platform Sina Weibo to live stream key games including the Super Bowl for the first time on the Chinese social network.
The service has already streamed six regular games from the NFL in recent weeks. The new deal will give users of the social network – which in November peaked at nearly 300 million monthly active users – access to live streams of the final Sunday Night Football game in Week 17, three playoff games and the Super Bowl.
The agreement also gives Sina Weibo rights Read full story ›
Source: The Drum
Industry News