By Lisa Lacy

H&R Block, the tax preparation company founded in 1955, has enlisted the help of the perennially suave and debonair Jon Hamm, aka Mad Men’s Don Draper, in its push for the 2017 tax season.

Dubbed the Get Your Taxes Won campaign, H&R Block says the effort “goes directly to the heart of what people care about – getting the most money back on their taxes and having the best overall tax filing experience.”

What’s more, Kathy Collins, H&R Block’s chief marketing and strategy officer, said the brand is “going to be very aggressive in telling consumers how much we have Read full story ›

Source: The Drum