By The Drum
The needle shifter
Miranda Dimopoulos, chief executive, IAB Singapore and ambassador to southeast Asia
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Southeast Asian consumers are technology ‘leapfroggers’, moving to mobile faster than most, and Singapore has one of the highest smartphone penetrations in the world, yet digital investment seriously lags behind the likes of the UK and US. This conundrum is huge and requires cross-industry shifts. Driving this for the region is the IAB’s Miranda Dimopoulos, who uses a small team with big ambitions to educate the industry.
The ceiling smasher
Paula Nickolds, managing director, John Lewis