KFC has created a football video game which it will debut on Instagram in a bid to capitalise on peak interest of the sport ahead of the NFL playoffs.
The Kentucky Fried Football Challenge has been created by Wieden + Kennedy and features 31 animations and required 35 Instagram accounts to complete.
The game starts on KFC’s Instagram page with a series of thumbnails creating an image of a football field with a “Start Here” tab prompting the beginning of the game. Users then select the play they want to run from the caption area of the page and Read full story ›
Source: The Drum
Industry News
