By Staff Writer

A headline sponsor for the McLaren Formula One team is unlikely to be agreed in 2017, according to its recently-installed executive boss Zak Brown.

Brown, whose background is in marketing and sponsorship, has made bringing an end to the team’s long search for a title sponsor a priority since taking on the role last month.

Since Vodafone’s deal with the team, which was worth $75m a year, expired in 2013, McLaren has failed to plug the gap. And although the commercial hole is unlikely to be filled over the next 12 months, Brown is hopeful that he will have a sponsor in Read full story ›

Source: The Drum