By The Drum

Players to watch

Blackwood Seven

2016 was the year of the media agency transparency debate, but also the year Blackwood Seven rose to prominence. Founded in 2013 by Danish advertising executives, the artificial intelligence agency claims to be able to automate the media-buying process for marketers, allowing them to have more control in how their money is invested and how media inventory is bought, especially digital.

An additional strength of companies like Blackwood Seven is they are technology companies, not agencies. Its founders are set to prosper in the longer term versus the agency model because they are dedicated tech experts at their Read full story ›

Source: The Drum